JAMES BEAUCHEMIN
Upshift Storage System
The Upshift Storage System provides an intuitive solution for everyday organization, streamlining the experience of arriving home, storing your belongings, and preparing to ride with ease.
2026
Cherry hardwood, brushed steel, EVA foam
The Problem
Cyclists with limited space lack efficient storage for bikes and gear, often leading to cluttered living spaces and blocked hallways.
Bike has
no
home
Gear is an afterthought
Results in an unintentional living space
Interviews
Emily, 25
Likes riding around the city on her fixed gear, but has no good place to store her bike in her cramped apartment.
Michelle, 56
Loves to hit the paths in her town, but would also like to show off her nice bike when it’s not in use.
Zack, 20
Commutes to work on his bike, but he’d like a nice way to store his bike and work bag together conveniently for when he’s leaving home.
Product Landscape
Stasdock
Limited storage flexibility
Tons
Doesn’t accommodate all bike sizes
Steadyrack
Not visually cohesive with most living spaces
Ideation
3D Prototyping
User Testing
Refined Sketching
Refined Sketching
CMF
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